Tobu is a cloud based recruitment product. The company demanded a fun and interactive web interface, to keep its user base engaged. Generally the applications available in the market are very cold and uninteresting. It was observed that such applications had a lesser chance of lead conversions. Hence an introduction of a mascot worked to keep the product interesting.
The challenge was to create a friendly mascot for a technical product. The tagline of the product itself says that the product is recuriter's best friend. The mascot was to be designed in such a way that it would help recruiters understand the basic functioning of the product, while keeping the product engaging. In an unconventional decision, a dog was chosen as the brand mascot.